Chapter SixSTOP! Don’t Post Too Much.
No Longer Window Dressing
Bant Breen is an entrepreneur himself, has a PhD, and is the Founder and Chairman of Qnary in New York City. He founded a business which helps executives leverage their social media presence. He’s done a survey with the Center for Global Communications between Emerson College and the Blanquerna School of Communications, and he said that the findings included the conclusion that we should not see digital reputations of key executives as mere “window dressing.”
When he started the business eight years ago, ...
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