Chapter SevenWebsite Personalisation at Scale.
Unless is a platform that accomplishes personalisation at scale for websites in a unique and interesting way.
On the internet, the attention span of people is very short, the result of that being that most people who visit a website will probably leave without making a purchase or doing whatever you want them to do. Data reflects that, because globally, the conversion rate sits at approximately 1–2% for the average e-commerce venture. That’s a terrible number, because it literally means that only one out of 100 people will do ...
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