Chapter SevenCrisis Communications.
As a public relations professional, Anthony Hayes says that half of PR work is about crisis management. Communication in times of crisis is essential because you need to shape stories, manage the impact of the crisis, and reach out to reporters and convince them that there’s no issue that needs to be written.
Anthony runs The Hayes Initiative, an LGBTQ+-owned and operated public affairs firm that has worked with different clients including Bloomberg L.P. and a major league soccer team in New York. Currently, his company works ...
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