Chapter SevenGet Onto Digital Platforms.
The Evolution of Platforms
Back in the 1980s, software and hardware companies dominated the world. Think about Intel, Apple, and Microsoft. Then a new family of businesses and small companies such as Netflix and Amazon started emerging in the 1990s. Basically, they are internet-based companies offering commodities and services via the internet. In the 2000s, social media companies started popping up: Facebook, LinkedIn, and Twitter among others. This social media revolution has allowed ...
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