Chapter EightOnly Qualified Leads Matter.
Marketing Qualified Leads
Unlike Sales Qualified Leads (SQLs) – or people who are also already interested to buy from you right now – MQLs are those who are in the earlier phase. They fit your requirements as people to whom you want to sell your product or service.
For you to identify your MQLs, it’s important that you understand who your target audience is. Instead of simply launching a podcast or posting content on LinkedIn or Instagram, you have to ask yourself first: Who is it that I want to sell to?
If you already have some ...
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