Chapter NineB2B Content Marketing.
Content that Gives Real Customers
95% of B2B SaaS companies do content marketing the wrong way. One of the main problems that Ugi’s clients have is not getting a clear return on investment (ROI) on their content marketing efforts. They don’t know how to produce content that gives them real customers – not just vanity metrics like traffic or search volume. At the end of the day, what matters is how much money their content brings to their business.
To generate such content, Ugi shares that there are two things ...
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