Chapter TwelveVirtual Events Online Forever.

Mia Masson works for a company called Swapcard that was started in 2013 by three French men who were childhood friends, and Swapcard is slowly revolutionising the way that people hold events. Surprisingly, none of the founders had a background in technology or in events management, but one day, they decided to start a company together in that industry because they found that there’s a demand on the market for swapping business cards. They thought, “Who’s still going home from an event or a meeting with physical business cards ...

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