7CREATING A CULTURE THAT ADDS VALUE TO YOUR CUSTOMERS

But change must always be balanced with some degree of consistency.

Ron D. Burton, President, Rotary International

When it comes to attracting and retaining customers in today’s increasingly online world, the CEOs, executives, and leaders who oversee unstoppable organizations are keenly aware that in order to grow and succeed (much less sustain their presence), they need to find, attract, and retain the right people. How, for example, can an organization with a longstanding presence in the marketplace, a strong brand presence, and quality products or services create consistently high value interactions with and for its customers if the very employees who are identifying and delivering this ...

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