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The Unstoppable Organization by Casemore Shawn

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8GROWTH IS A TEAM SPORT

Great things in business are never done by one person. They’re done by a team of people.

Steve Jobs, Former CEO, Apple

We touched briefly on some means to appeal to customers in today’s online world, but as the latter continues to evolve at lightning speed, with new software, Websites, apps, and tools being introduced almost daily, it bears taking some time to discuss how some of the more commonplace tools can be used to attract and appeal to your ideal customers. Reflecting back on my earlier example of Larsen and Shaw, although a manufacturer with origins that dates back to the early 1900s and operating in what most would consider a highly traditional industry, Mary Jane Bushell and her team recognized the value of introducing ...

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