Since the dawn of time when traders peddled their wares in exchange for other goods or money, those who own and lead businesses, from the local variety store owner to the head of a multinational corporation, have been attempting to unlock the secrets to growing their business, steadily increasing their sales revenue through time and consistently capturing market share from their competition. Having worked with executives from across North America, I find that this obsession with growth remains an unlocked mystery for most, which sent me on a quest in search of answers. What I learned throughout my nearly 10-year research is that the secret to growth was available to all organizations, but less obvious to most. The so-called experts ...

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