PART 2 EXPLORING THE REALITIES OF TODAY’S MARKETPLACE
Much of the evolution of the needs and demands of today’s customers have been influenced by the advancement of technology. It’s not so much the technology itself that has influenced customer expectations, but rather the growing access to real-time information which has influenced customer decision-making, buying preferences, and quality and service expectations. Just as today’s customers have evolved, the employees have too. With greater access to information, a growing desire to blend their personal and professional life, and increasing comfort with instability, today’s employees might seem to only further exacerbate the complexity of the working environment. When you consider these significant ...
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