1 What Is an Unstoppable Sales Machine (and Why Do I Need One)?
THE FOUR THINGS THAT ARE STOPPING YOUR SALES
There has been a growing divide in how businesses of any size sell their products or services. First, there’s what I call the “old-school” method of sales—meeting with people to share gourmet meals, overly expensive coffees, and maybe even a few rounds of golf, eventually convincing them to buy your product or service. Traditionally this is how manufacturers, distributors, professional service firms, managed service providers, and SaaS companies have sold.
Then we have what some might consider a more “modern” approach to sales. Terms like funnels, digital marketing, ad spend, social media, and ...
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