2 Course Correction: How to Get the Attention of Today’s Buyers
Today’s buyers are more prescriptive than ever before, with reduced attention spans and growing impatience being the norm rather than the exception. This means our ability to capture and retain the attention of our buyers is one of the most significant hurdles to selling. If, however, we develop a method that repeatedly gains the attention of our buyers, then we have the starting point of our Unstoppable Sales Machine. In this chapter, we identify exactly how to get and keep the attention of your buyers, building trust and rapport quickly.
HOW BUYERS TODAY ARE LOOKING FOR YOUR PRODUCTS AND SERVICES
When I was 15 and looking to buy my first ...
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