3 Be There First with the Most: Staying Ahead of Your Competition

DOI: 10.4324/9781003252641-5

There is no second place in sales. You either win the sale, or your competitor does. To stay ahead of the competition, you need to build a proven and repeatable system to generate sales. In this chapter, we’ll discuss what you need to construct your very own Unstoppable Sales Machine and start generating repeatable and predictable sales.


When it comes to staying ahead of the competition, you’ll need to equip yourself with competitive intelligence repeatedly. The frequency with which you collect this information, and more importantly, its accuracy, is vital to your success. A recent study ...

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