5 Building Your Machine: The Best Place to Start

DOI: 10.4324/9781003252641-8

With an understanding of why you need to build an Unstoppable Sales Machine, let’s discuss how you can go about building one for your company.

A STRATEGY TO ACCELERATE SALES GROWTH

Before we dive into building your machine, let’s first discuss something that’s fundamental to the success of your sales machine, and to growing your sales in general: your Sales Growth Strategy or SGS for short. You wouldn’t start building a house without first designing a floorplan, so we shouldn’t begin constructing your Unstoppable Sales Machine without getting clear on your sales growth objectives.

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