6 Ideal Buyers: Why You Need Them and How to Attract Them
Trying to sell “everything” to “everyone” is a formula for disaster. Instead, the success of your Unstoppable Sales Machine will rely on your ability to focus intensely on defining, developing, and then introducing mechanisms that focus on your ideal buyers. Before we go any further, if the idea of “attracting” a buyer to you is something you’d defer to marketing, then I’d ask you to avoid this tendency and read on. To be frank, marketing does have a role to play in aspects of your machine, but it’s your sales team that needs to be crystal clear on who your ideal buyers are.
WHY YOU CAN’T (AND SHOULDN’T) SELL TO EVERYONE
To begin with we can’t be ...
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