7 Countdown to Conversion: Engaging with Your Ideal Buyers
Until this point, we’ve identified who your ideal buyers are, allowing us to target our efforts, messaging, and activities to gain their attention. As a result, you’ll start to get noticed by your ideal buyers. It could be in the form of more visits to your website, more questions being fielded by your sales team, or possibly increased traffic to your exhibit booth at a trade show. We’re now building a steady stream of inbound leads, but our ability to convert these inquiries into a paying customer are still delicate.
What we need to do now is give your buyers a reason to engage with interest. Remember that buyers today invest so little time with ...
Get The Unstoppable Sales Machine now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
