9 Board Your Crew: Gaining Buy-In to Enable Your Sales Machine

DOI: 10.4324/9781003252641-12

“The secret of success is to do the common things uncommonly well.”

John D. Rockefeller

Introducing your Unstoppable Sales Machine is not something you can do in isolation. As we’ve discussed to this point, you’ll need to build a strong collaboration between sales, marketing, and customer service to make your machine hum, however it extends beyond these customer facing roles. If we truly want to create an environment of unstoppable selling, we’ll need everyone on board and supporting our machine, including finance, operations, and even human resources. Think of it like competitive rowing. The team that has the greatest speed and success ...

Get The Unstoppable Sales Machine now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.