10 Launch Your Machine (Prepare for the Worst, Expect the Best)
With the components of your Unstoppable Sales Machine now in place and your team aligned and excited to support its success, you’re ready to launch. In this chapter, we’ll walk through the specific steps you’ll need to take to launch your machine, progressing you from zero to sales hero in no time flat!
We’ll start by discussing how to introduce your sales machine alongside your existing sales activities, and why it’s a good idea to mirror these for six months, in some cases longer. Then we’ll discuss when to begin transitioning away from old practices, specifically what you’ll need to stop doing, and what you’ll want to continue doing to ensure ...
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