2Your Sales Team's Greatest Challenge

DOI: 10.4324/9781003348610-3

The most difficult thing is the decision to act, the rest is merely tenacity.

Amelia Earhart

American Aviator

IT'S BECOMING MORE DIFFICULT FOR YOUR BUYER TO BUY

My first full-time job was at a local A&P grocery store, stocking shelves and packing groceries for customers. Between 11:30 pm and 8:00 am each day, the store would close so that a small group of employees, referring to themselves as “the graveyard crew,” would replenish shelves, unpacking boxes and adding stock to empty shelves. Each employee was assigned several aisles to stock and face (a term that refers to pulling stock forward so that the aisle appears full).

After working at A&P for a couple of years, I had ...

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