8Motivation Doesn’t Come from Within
People often say that motivation doesn’t last. Well, neither does bathing – that's why we recommend it daily.
Zig Ziglar
American Author and Motivational Speaker
If you were to ask any sales leader today what motivates their sales team, the most common answer you’d receive is “money.” It's why many sales leaders and their organizations offer commissions, bonuses, and various other forms of compensation. However, pinpointing the real sources of motivation for a sales team (and the people within it) is quite a bit more complex. Consider for example that the study of human motivation has been presented in various forms, from Hertzberg,19 to Taylor.20
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