Understanding the Public Relations Process
Public relations has greatly benefited from advancements in communication and from the astuteness of audiences. Social media platforms, mobile texting, and multimedia messaging provide more options to interact with general publics, more specific audiences, and stakeholders more directly and persuasively than before when printed materials were used as prime tactics. But, before tactics can be released to the public, communicators— organizations and individuals—must have adequate knowledge of the groups they are attempting to reach and identify the exact purpose for their campaign.
The public relations process provides guidelines for linking theory with practice, thereby assisting professionals ...
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