Advancing the Profession

This chapter rounds out the study of DE and I in the public relations profession. It begins with highlighting public relations professional associations, then discusses the future of public relations through education, industry, and grassroots movements. Finally, a summary and review are presented.

Newly minted and seasoned public relations professionals are required to stay abreast of the current trends and best practices in the field. Professional organizations provide an outlet to network, gain ideas, and promote best practices. Associations established by and for underrepresented racial and ethnic person (UREP) educators and professionals offer the benefit of present representation and a sense of belonging ...

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