The Unusually Useful Web Book

Appendix . expert advice

“Look, son—I’m not a financial guru, an Internet guru, a P.R. guru, or a weight-loss guru. I’m just a guru.”

Over the course of writing this book, I had the good fortune to interview around 50 experts in the web world. All of them graciously gave me at least an hour of their time—and years worth of ideas—about what was working on the web, and what had worked for them in particular.

In choosing these industry veterans, I focused less on individuals who were well-known (though some of them are) and more on the people in the trenches—the ones who are deeply involved in the day-to-day development or operations ...