The Unusually Useful Web Book

Chapter 3. sizing up the competition

“On the plus side, we are the only coffee chain with that God-awful burnt bitter aftertaste.”

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1. 3 reasons you should do competitive analysis

2. Identifying competitors

3. Where competitors come from

4. Action section: Who are your competitors?

5. 2 ways to evaluate the competition

6. Action section: How good are your competitors?

Underestimating one’s competition is a classic mistake made in all walks of business. But it’s epidemic on the web, where competitors may not be immediately visible or obvious.

Excuses abound: In a fast-paced development environment, it may seem easier to ignore the competition than ...