Chapter 3. sizing up the competition
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3 reasons you should do competitive analysis
Where competitors come from
Action section: Who are your competitors?
2 ways to evaluate the competition
Action section: How good are your competitors?
Underestimating one’s competition is a classic mistake made in all walks of business. But it’s epidemic on the web, where competitors may not be immediately visible or obvious.
Excuses abound: In a fast-paced development environment, it may seem easier to ignore the competition than to analyze ...