Chapter 4. getting to know your users
don’t miss ...
5 things you should know about your users
Estimating audience size
Action section: Who are your users?
Lesson from the trenches: You are not your user!
Predicting what users will want
50 ways to lose your users
Of all the mistakes a site owner could make, the most common—and the most perilous—is to underestimate the power of the user.
Ask Mike Kuniavsky. A long-time web developer and author of Observing the User Experience, Kuniavsky has seen more than his share of wayward web sites. From 1999–2000, he consulted for more ...