Chapter 4. getting to know your users

getting to know your users

“Do we actually have to go to your parents’? Can’t we just visit their web site?”

don’t miss ...

  1. 5 things you should know about your users

  2. Estimating audience size

  3. Action section: Who are your users?

  4. Lesson from the trenches: You are not your user!

  5. Predicting what users will want

  6. 50 ways to lose your users

Of all the mistakes a site owner could make, the most common—and the most perilous—is to underestimate the power of the user.

Ask Mike Kuniavsky. A long-time web developer and author of Observing the User Experience, Kuniavsky has seen more than his share of wayward web sites. From 1999–2000, he consulted for more ...

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