Chapter 12. adding applications to your site
don’t miss ...
The big question: Should you build or buy?
Choosing the right technology
10 things to ask before choosing a technology
Developing software for your site
Building the right team
How to work with engineers
At some point, almost every commercial web site will need more advanced technology. The technology may appear on the site, like a shopping cart for an online store, or it may be used behind the scenes to send email newsletters or manage content. Whatever it is, the site faces the essential question: Build or buy?
If you build your own application from scratch, you’ll get a product custom-made to ...