Chapter 13. monitoring & evolving your site
don’t miss ...
Evaluating how people use your site
Measuring your site’s traffic
10 reasons that traffic spikes (& 8 reasons it slumps)
Traffic patterns through the year
Why sites must evolve
How MSN got users to click (a million times over)
Once your site is planned, designed, built, and launched, you may feel a sense of accomplishment (and you should). But don’t confuse a launch party with a finish line. Your work’s only just begun.
It’s only after you’ve launched your site that you can begin to learn what works and what doesn’t. Successful web development ...