Chapter 13. monitoring & evolving your site

monitoring & evolving your site

“One of the people logged in to my web site has a question.”

don’t miss ...

  1. Evaluating how people use your site

  2. Measuring your site’s traffic

  3. 10 reasons that traffic spikes (& 8 reasons it slumps)

  4. Traffic patterns through the year

  5. Why sites must evolve

  6. How MSN got users to click (a million times over)

Once your site is planned, designed, built, and launched, you may feel a sense of accomplishment (and you should). But don’t confuse a launch party with a finish line. Your work’s only just begun.

It’s only after you’ve launched your site that you can begin to learn what works and what doesn’t. Successful web development ...

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