Chapter 14. promoting your site

promoting your site

“You know what’s wrong with this commercial? It’s too commercial.”

don’t miss ...

  1. Clever ways to “tell a friend”

  2. 12 secrets of successful emails

  3. Linking strategies

  4. 5 keys to a successful ad campaign

  5. 6 online ads that get noticed

  6. Action section: How will you promote your site?

It’s a familiar problem—one that’s faced by every company, every product, every TV show: How do you get the word out?

The challenge is no different for web sites. “You should treat your web site the way you’d treat any other kind of destination point in the marketing process,” says online marketing expert Hunter Madsen.

That said, the old rules don’t always ...

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