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The Upside of Turbulence by Donald Sull

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This book is the culmination of thousands of interviews and discussions, with managers, colleagues, and students over the span of a decade. During this time, it has been a particular pleasure to collaborate with former students who became collaborators and coauthors. I thank Martin Escobari, who helped on the Mittal and Brahma cases, and also co-authored a book on companies that thrived in the turbulent Brazilian market. My co-author Stefano Turconi has done an outstanding job of collecting and synthesizing data on Zara, the fast-fashion sector, and the cruise industry, where we have been helped immeasurably by Barbara Muckermann. In my study of Chinese entrepreneurs, Yong (Harry) Wang did an excellent job of supervising research ...

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