CHAPTER 4Risk: The Courage Advantage
“The real risk is doing nothing.”
– Denis Waitley
The Consumer Electronics Show (CES) celebrates all that tech offers and sets the technology narrative for the year ahead. Every year, more than one hundred thousand people arrive at the Las Vegas Convention Center to discover the latest innovation trends across the future of consumer tech: AI, robotics, mobile, gaming, and many other tech themes that will reshape how we live, work, and play. I saw an all‐electric flying car prototype and a new personal assistant to perform your tasks during my visit. The Rabbit R1 A1 device swaps out apps for an operating system that can learn how to use apps on your behalf and shows how an AI co‐pilot could work if you've dreamed of a personal assistant. As I experimented with the device, a man beside me smiled and said, “Cool product. I'm interested in this kind of innovation for my industry.” Curious to understand more, I replied, “It's a useful device. Which industry are you working in?” He smiled, “I work in the funeral industry. I'm a funeral director. Our clients want us to be more innovative. If we don't embrace the future, we become history.” After my surprise, we spoke for 30 minutes about how the $20 billion a year US funeral industry is evolving from live streaming and space burials to eco‐friendly and digital memorials. As we said our goodbyes, I felt nothing but respect for the funeral director. No industry is immune from the forces of disruption ...
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