Chapter 23
Bricolage
Sometimes we wait to start taking action because we feel we don’t have the resources we need. But there is an abundance of evidence to suggest that successful innovators do just the opposite, getting started with what they have rather than waiting till the conditions are perfect. Bricolage is a French word coming from the medieval verb for “to fiddle or tinker”; sociologists use it to describe how innovators use what they have on hand to do something. Bricolage is closely related to one of the most prominent explanations of how entrepreneurs succeed, a process called effectuation, the basic principles being that you: (1) pilot the plane (you can make your own opportunities by influencing the future), (2) use the bird in ...
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