Book description
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Contents
- Endorsements for The User is Always Right: A Practical Guide to Creating and Using Personas for the Web
- Acknowledgments
- Introduction, or The Author Converses with Himself
- Part I. Introducing Personas
- Part II. Creating Personas
- Part III. Using Personas
- Index
Product information
- Title: The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
- Author(s):
- Release date: August 2006
- Publisher(s): New Riders
- ISBN: 0321449924
You might also like
book
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability, 3rd Edition
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers …
book
Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition
Five years and more than 100,000 copies after it was first published, it's hard to imagine …
book
UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
What can a WWII-era tank teach us about design? What does a small, blue flower tell …
book
A Project Guide to UX Design: For user experience designers in the field or in the making, Second Edition
User experience design is the discipline of creating a useful and usable Web site or application …