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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Ziv Yaar, Steve Mulder

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1. Putting the User Back in User-Centered Design

EVERY DAY, all around the world, a very common meeting takes place.

An assortment of decision makers gathers to discuss what to do with their company’s Web site. They bring in people like you and me to present ideas and plans for taking the site to the next level. You and I, of course, talk about what users need and how to make decisions based on the real people who use the site.

Unfortunately, these meetings don’t always go smoothly. Turn the page to see if this type of meeting ever happens to you....

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Sound familiar? This type of experience can be a bit painful for those wise enough to believe ...

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