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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Ziv Yaar, Steve Mulder

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5. Conducting Quantitative User Research

BECAUSE USER-CENTERED design works, I apply it not only to creating Web sites for end users, but to internal processes as well. If I know the decision makers I’m working with and understand their goals, behaviors, and attitudes, I’m much more likely to succeed as I propose directions for the site. I remember a particular project kick-off meeting with a new client during which my team was describing our proposed process for the redesign. We would create three different visual design directions, then narrow them down to one chosen direction. Usually, companies we work with love this step, because most clients have a strong opinion about what good design is. But not this crowd. Instead, they wanted to ...

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