8. Keeping Personas Alive

THE THIRD-CENTURY PHILOSOPHER Plotinus once said, “Knowledge, if it does not determine action, is dead to us.” The whole point of personas is to make your knowledge about users actionable so that they have a real impact on the decisions you make about your Web site.

You have personas and you’re ready to use them. How do you present your personas to others? How do you make them a living part of your everyday process so that people remember to use them? The last thing you want is to spend time creating personas only to see them rot in the corner and never be used.

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What happens to a persona who’s not used.

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