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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Ziv Yaar, Steve Mulder

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10. Scoping Features and Functionality

YOU’RE SEATED AT the conference room table, surrounded by colleagues, ready to talk about the next release of the Web site or the next big redesign. A lot of chefs are in this kitchen, and therefore a lot of different opinions are floating around about what features and content should be built next. Your neighbor Susan is convinced that it’s time to create more how-to content for the site, while Andy is adamant that a product selector tool is most important. Meanwhile, you’re wondering if any of these ideas are really the best way to invest time and money.

Perhaps you’re hearing in your head the voice of Karl Malden from that old commercial for traveler’s checks: “What will you do? What will you do?” ...

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