O'Reilly logo

The UX Book by Rex Hartson, Pardha S. Pyla

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 15

Rigorous Empirical EvaluationRunning the Session

Objectives

After reading this chapter, you will:

1. Know the preliminaries and protocol issues in dealing with rigorous UX evaluation participants

2. Be prepared to generate and collect objective and subjective quantitative UX evaluation data

3. Know how to generate and collect qualitative UX data by critical incident identification, think-aloud techniques, and post-session interviews and probing

4. Be able to use special techniques for gathering emotional impact and phenomenological data

5. Know the mechanics of wrapping up a session

15.1 Introduction

15.1.1 You Are Here

We begin each process chapter with a “you are here” picture of the chapter topic in the context of the overall ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required