book

The UX Five-Second Rules

by Paul Doncaster

March 2014

Intermediate to advanced

140 pages

3h 2m

English

Morgan Kaufmann

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1.1 What Is a Five-Second Test?1.2 The Processes in Play1.3 Evolution: From the Lab to Online1.4 What’s Going Wrong?ReferencesRecommended Reading
2.1 Proper Use of the Method2.2 Test Format2.3 Avoiding the Nonresponse2.4 Instructions2.5 Page/Image Visibility2.6 Number of Questions2.7 Order of Questions2.8 Writing the Questions2.9 Asking About Prominence2.10 Open-Ended FeedbackReferencesRecommended Reading
3.1 Common Approaches in Five-Second Tests3.2 Iterating a Viable Five-Second Test Approach3.3 Testing the TemplateReferencesRecommended Reading
4.1 Common Approaches in Five-Second Tests4.2 Iterating a Viable Five-Second Test Approach4.3 Testing the TemplateReferencesRecommended Reading
5.1 Displays for Trade Show Booths/Exhibits5.2 Printed Collateral and Advertisements5.3 PowerPoint Slides5.4 FormsReferences

Content preview from The UX Five-Second Rules

Chapter 2

The UX Five-Second Rules

The five-second rules are a set of guidelines designed to assist researchers who wish to use the method to test their designs. They are written with an emphasis on the opportunities and limitations afforded by the providers of online tools but are also applicable for moderated test sessions. The guidelines address the viability of the method for specific types of research inquiries, as well as how to properly design, structure, and execute different test formats. Specific strategies are provided for creating the different test components, including the instructions given to participants, images that are shown, and questions that participants are asked to answer.