book

The UX Five-Second Rules

by Paul Doncaster

March 2014

Intermediate to advanced

140 pages

3h 2m

English

Morgan Kaufmann

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1.1 What Is a Five-Second Test?1.2 The Processes in Play1.3 Evolution: From the Lab to Online1.4 What’s Going Wrong?ReferencesRecommended Reading
2.1 Proper Use of the Method2.2 Test Format2.3 Avoiding the Nonresponse2.4 Instructions2.5 Page/Image Visibility2.6 Number of Questions2.7 Order of Questions2.8 Writing the Questions2.9 Asking About Prominence2.10 Open-Ended FeedbackReferencesRecommended Reading
3.1 Common Approaches in Five-Second Tests3.2 Iterating a Viable Five-Second Test Approach3.3 Testing the TemplateReferencesRecommended Reading
4.1 Common Approaches in Five-Second Tests4.2 Iterating a Viable Five-Second Test Approach4.3 Testing the TemplateReferencesRecommended Reading
5.1 Displays for Trade Show Booths/Exhibits5.2 Printed Collateral and Advertisements5.3 PowerPoint Slides5.4 FormsReferences

Content preview from The UX Five-Second Rules

Chapter 5

Beyond Web Site and UI Designs

There are few limitations on what types of visual displays and materials can be tested using the five-second test. In addition to web page designs and individual design elements, the method can be used to test any type of visual design, regardless of whether it is in virtual or print form. Viable test subjects include displays for trade show booths and exhibits, printed collateral and advertisements, PowerPoint slides, ballots, and forms (online and paper).

Keywords

Trade show; display; collateral; advertisement; PowerPoint; presentation; forms

While the vast majority of tests analyzed for this book dealt with web pages, and with singular design elements intended for web pages, there were numerous examples ...