The Value Flywheel Effect

Chapter 10

A Sociotechnical System for Change

An oft-repeated pattern in companies today is disconnection. A key responsibility for leadership is to ensure that the organization runs effectively. But it can be hard to both run your organization effectively and keep everyone aligned with so many departments focused on different responsibilities—Talent, Finance, Operations, Sales, Marketing, Technology, and others.

Often, the revenue stream (what the company does to make money) and the supporting technology platform (the tech the company uses to enable this revenue stream) are woefully disconnected. They are seen as separate entities. Often the technology is seen as something more akin to overhead, like the building that houses a restaurant. The ...