The Value Flywheel Effect

Afterword

History of the Authors and Mapping

I never set out to write a book. I have Adrian Cockcroft to thank for pointing out to me that this book needed to be written. When we had that first conversation, I went for a few walks, had a think, and then broke my own rule and mapped by myself.

Once you learn Wardley Mapping, you see things in a way that you can never unsee. It’s like you have a new subconscious that will instantly see through things and spot different patterns. I’m sure Simon Wardley is delighted that he has taught so many people how to see things that they can never unsee.

The original map of this book (in Figure A1) is untouched from March 2021. It was the obvious place to start. I often map to make sense of things, and this ...