We start by looking at what Value Imperative (VI) is, and the eight principles of Value creation and VI.
Value Imperative is the fundamental thinking on Value, why and how it is created.1 Value is a dominant logic because it is basic to humans, and all their actions and endeavors. It is a Human-to-Human (H2H) system.
Value goes beyond the business world into creating happiness, good for, and improving the well-being of people.
Jim Spohrer, in his preface to Service-Dominant Logic,2 comments that the market is a quest of human actors for well-being in an ever-changing context. In other words people seek Value (good, well-being). The quest to improve the quality of life is fundamental.
The Eight Principles of Value ...
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