CHAPTER 2

The Fundamentals of Value

Nuances of Value

In this discussion, we use Value to mean the Value of a product (or what is the worth of a product), service, or the Value of an institution (like society, or a company, or a person, or a group of persons) and the Value created for the institution. Value can also mean creating good and well being for various actors.

We can ask whether your Value is based on how much money you make? How many people you influence? What gender you are? What country you come from? What gifts and talents you have? Your physical and intellectual abilities?

Is Value an absolute term? The only place “absolute” Value is used is in determining the Value of a firm through discounted cash flow. So economic Value can be ...

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