Value Is In Mind of the Perceiver
Value Imperative recognizes that everyone seeks optimal Value. But what they actually see or feel or experience is a perception and perceptions that are relative and vary. The pursuit of Value is based on perceptions.
Very often the perceiver may not be the intended recipient of the Value creator. An example is an architect who builds your house and is creating Value for you. As a passerby, I see and admire the house. I am an unintended perceiver.
Because we are perceivers, we confuse what is good and what is good for me. Improving the good of a person does not mean it is good for the person. What is good for the child is to let a child sleep without disturbing him. But if the child has fever, it may ...
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