CHAPTER 5

Values and Dilemmas/Decision Making

Value Imperative (VI) comes on its own when one views Value creation for some versus Value destruction for others, which are aspects of dilemmas. Trump’s presidency meant Value creation for some and Value destruction for others. VI helps resolve dilemmas, some of which are a destruction–creation payoffs and others where leaders have to distinguish between competing options, or letting go of past traditions, products, and markets.

Business Dilemmas

One important business dilemma is suggested by Cesar Hidalgo, where he says

New startups tend to create more Value than they appropriate. The dilemma they face is one of staying afloat, yet growing aggressively, of consolidating versus speed of growth. ...

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