CHAPTER 7

Value, Society, and Technology

Value Imperative (VI) is about creating Value for and in society, including but not limited to sustainability, social media, technology, and innovation. More and more organizations such as Creating Happiness, Conscious Capitalism, Customer Value Foundation, Business for Social Responsibility and Forum for the Future are all working on sustainable businesses. Also some companies like Whole Foods and Unilever are embracing sustainability and conscious capitalism.

We have added technology to this chapter because of the profound impact technology will have on the future, on people, on society, and sustainability.

Tremendous social improvements have taken place in the last 200 years (see chart by Max Roser, ...

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