CHAPTER 9

Value Destruction

There is a mistaken belief that all actions or Value-creating activities create Value for everyone. We have seen disruption can destroy Value, for some while it might create Value for others. And because Value is a perception, the same action may be seen to be destructive for some, while for others Value creating.

Loic Ple1 suggested probably because of the etymology of Value, to the generalized consensus that because it was co-created, Value could only improve through these interactions, a phenomenon that he called “co-creation myopia.”

Thus, Value co-destruction may also co-exist with Value imbalances among interacting actors. This situation can be either accidental or intentional.

Is it possible to consider that ...

Get The Value Imperative now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.