The Value of Business Analytics: Identifying the Path to Profitability

Table of contents

1. Cover
2. Series page
3. Title page
4. Copyright page
5. Preface
   1. HOW TO READ THIS BOOK
   2. UNDERSTANDING THE STRUCTURE
   3. SOME FINAL THOUGHTS
6. Acknowledgments
7. Chapter 1: Introduction and Background
   1. THE POWER OF INFORMATION
   2. MODERN-DAY MAGICIANS
   3. THE SECRET OF SUCCESS
8. Chapter 2: The Importance of Business Analytics
   1. INTRODUCTION
   2. BUSINESS ANALYTICS: A DEFINITION
   3. ROLE OF THE ORGANIZATION
   4. REASONS BEHIND STRATEGIC PLANNING
   5. BUSINESS ANALYTICS AND THE TRADITIONAL VIEW
   6. BUSINESS ANALYTICS AND THE EXTERNAL VIEW
   7. BUSINESS ANALYTICS AND THE INTERNAL VIEW
   8. BUSINESS ANALYTICS AND THE CUSTOMER VIEW
   9. FOSTERING INNOVATION AND INVENTION
   10. DELIVERING VALUE THROUGH RENEWABLE RETURN
   11. SUMMARY
9. Chapter 3: The Challenges of Tactical Delivery
   1. INTRODUCTION
   2. CORE VOCABULARY
   3. COMMON TEAM STRUCTURES
   4. ROLES AND RESPONSIBILITIES
   5. CHALLENGES OF APPLYING BUSINESS ANALYTICS
   6. FINDING THE PATH TO PROFITABILITY
   7. SELLING THE VALUE OF ANALYTICS
   8. MEETING AND OVERCOMING THESE CHALLENGES
   9. THE FOUR-STEP FRAMEWORK
10. Chapter 4: Defining the Value of Business Analytics
    1. INTRODUCTION
    2. WHY YOU NEED TO DEFINE THE VALUE
    3. DIFFERENT TYPES OF VALUE
    4. ROLE OF THE BUSINESS CASE
    5. IDENTIFYING TANGIBLE VALUE
    6. IDENTIFYING INTANGIBLE VALUE
    7. SIMULATING BUSINESS CASES
    8. PRACTICAL EXAMPLE: REDUCING CHURN IN TELECOMMUNICATIONS
    9. SUMMARY
11. Chapter 5: Communicating the Value Proposition
    1. INTRODUCTION
    2. WHY YOU NEED TO PLAN YOUR COMMUNICATION STRATEGY
    3. NEED FOR A COMMUNICATION STRATEGY
    4. AWARENESS AND INFORMATION RELEVANCY
    5. ORGANIZATIONAL AND SOCIETAL CULTURAL CONSIDERATIONS
    6. CONCEPTUAL RELEVANCY
    7. THE PATH TO PERSUASION
    8. PRACTICAL EXAMPLE: A FORECASTING MODEL FOR PLANNING
    9. SUMMARY
12. Chapter 6: Creating the Execution Plan and Delivering Value
    1. INTRODUCTION
    2. WHY YOU NEED AN EXECUTION PLAN
    3. ROLE OF THE EXECUTION PLAN
    4. ESTABLISHING DIRECTION
    5. DELIVERING TO THE PLAN
    6. DEALING WITH RESOURCE CONSTRAINTS
    7. PLANNING FOR SUCCESS
    8. PRACTICAL EXAMPLE: SOCIAL NETWORK ANALYSIS
    9. SUMMARY
13. Chapter 7: Delivering the Measurement Framework
    1. INTRODUCTION
    2. WHY A MEASUREMENT FRAMEWORK IS ESSENTIAL
    3. ROLE OF THE MEASUREMENT FRAMEWORK
    4. MEASURING WHAT IS IMPORTANT
    5. ESTABLISHING A MEASUREMENT FRAMEWORK
    6. DELIVERING THE MEASUREMENT FRAMEWORK
    7. ADVANCED MEASUREMENT CONCEPTS
    8. PRACTICAL EXAMPLE: THE ONGOING GROWTH OF AN ANALYTICS TEAM
    9. SUMMARY
14. Chapter 8: Bringing It All Together
    1. INTRODUCTION
    2. SARAH’S CHALLENGES
    3. THE LIGHT-BULB MOMENT
    4. TRANSFORMING THE ORGANIZATION
    5. SUMMARY
15. Glossary
16. About the Author
17. Index