The Very Good Marketing Guide

TWOTHE VERY GOOD MARKETING FRAMEWORK

When I was working as a consultant, I was having a lot of the same conversations with business owners.

‘You have a website, but how are people going to find it?’

‘You're using social media, but how do you know if it's working?’

‘Your customers love you, but how are you using them to grow your business further?’

The further we delved into discussions like this, the broader and more complex marketing became, and I could do very little to consolidate marketing into something digestible for business owners to grow their business. The more I shed light on what was essential or required to cover off under ‘marketing’, the more concerned looks I received, and the more I could sense sighs and dread around budgets and time and effort.

Perhaps this has been your experience with marketing too? As soon as you tackle one thing, it doesn't seem to be enough. So you look at something else, which opens up different options, and suddenly you're looking at the hundreds of marketing channels out there wondering exactly what is next for your business. It's exhausting and it's overwhelming.

But it doesn't have to be like that. And so many businesses that have crossed over from a small to a medium business and even large business have sat in your place now, wondering just how they can finally get a grip on the craft that is marketing.

When I began my search ...